It's a fantastic game. If you're playing with less experienced gamers I would probably leave the occupation/improvement cards out at first.

And seconding what Cile said. You show up to a gaming meetup with Agricola and I can pretty much guarantee someone is going to want to play. It's a classic for a reason. Way easier to convince someone that already likes board games.

1. organize a "games night" and see if people are interested: "Hey, on Friday night I'm inviting people over to play Agricola. Do you want to come?"
   Board Games, in particular Euros that take can take over 2 hours to play are not something that get pulled out on a whim during social gatherings.

2. find a board game meetup near you (try meetup.com for example). It's easier to turn board gamers into friends than friends into board gamers.