Man, respectfully, for those of us constantly in online spaces a logical answer like this seems to make total sense. In reality, that's ridiculous and totally impractical. And it's ridiculous when a software program that's intending to replace a mainstream commercial program doesn't consider the branding. GIMP has been around for decades and are steadfast about this name, but you are deluding yourself if you truly believe that they wouldn't have made considerably more progress toward broad adoption if they had a better name.