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[–] 104 points 1 month ago (11 children)

This is absolutely hilarious, but it looks like this was announced before Ed "Both Sides" Sheeran advocated for Peace In Our Time.

In fairness, the contest launched on August 19th, a good bit before… you know, everything.

https://consequence.net/2026/09/guitar-center-contest-open-for-ed-sheeran/

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  • [–] 51 points 1 month ago (9 children)

    Thank you, I was sitting here scratching my head trying to figure out who thought this was a good look and you saved me from having to go down the rabbit hole myself 🫡

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  • [–] 13 points 1 month ago (8 children)

    Now’s the time for GC to back out of this.

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  • [–] 18 points 1 month ago (8 children)

    If you have an account with them, feel free to drop them a line and mention that Sweetwater.com is not associated with Ed Sheeran.

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  • [–] 4 points 1 month ago (7 children)

    What does Sweetwater have to do with this?

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  • [–] 11 points 1 month ago (6 children)

    They're a competeting online retailer you could choose to buy from instead of GC.

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  • [–] 9 points 1 month ago (5 children)

    Sweetwater is 10 times better to buy from. their CS is amazing.

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  • [–] 4 points 1 month ago (3 children)

    It's so good, I actively want it to be worse. You don't need to call me to tell me my $12 set of strings have shipped, or to ask me how it went.

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  • [–] 8 points 1 month ago (2 children)

    I had them calling and checking in and would ask how my last show went. I never felt like they forced it either, genuinely nice people.

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