People shouldn't have to think about what companies are going to fuck them over or exploit them as they go about their daily lives. The modern world is far too complex. The government is supposed to protect the people from criminals and enemies, foreign and domestic, no matter what their organization or motives are.
As it stands, most of surveillance capitalism is criminal espionage — just a fascist/authoritarian invasion of privacy — and would be illegal if our political classes weren't corrupt criminals themselves, pre-financed and pre-positioned by the oligarchs/plutocrats of the economic elite. The current clusterfuck is an illusion of "democracy" that is functionally-equivalent to capitalist dictatorship, where our governments actively collude with businesses to extract wealth from the population.
What I'm saying is that no appliance software should be surveilling you, period. None of the data brokers should exist. Most data collection and sharing that isn't explicitly necessary to deliver a service should be illegal. People should be free to live in a world where the greatest concerns when buying a TV are the build quality, features, and UI. Not fucking covert malware or espionage. What is currently considered normal and acceptable is psychotic.