On the whole, while at the start of Covid 19 alchohol sales went up, it overall decreased (most likely due to the lack of social drinking, and bars), Plus marketing etc... "Hey we did our part to help out in this time of need, become a loyal customer". Would take a lot more analysis to see if it actually made less money, or if they were making less money so it made sense to use their unneeded capacity to sell a normally less profitable item and possibly earn some long term good PR.