Initially it was just an illustration thats been redrawn (variations number by hundreds or thousands by hand, digital art, and of course AI) from the OG alice in wonderland story of the Rabbit character pointing to his pocket watch as if to say he's late. whats made it a meme though is People have taken to posting these photo's on womens social media when they talk about focusing on a job over starting a family or similar things like that. Theres plenty of other examples but thats usually the most common.
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