Sorry to take the pervert spin, but John Oliver showed us during the Snowden revolutions that if you frame this sort of news in the narrative of "the government is looking at my naked body during sexual exchanges without my consent", then people will be much more outraged.
Seems like the long term solution to this is to make BFI data encrypted.
If this research gets properly picked up by the press and interpreted and written about from a "the gov can watch you having sex using your smart fridge" then there may be pressure on the WiFi standard to make broadcasting unencrypted BFI illegal in future devices