It's up to them to figure out solutions that don't fuck over regular consumers. Steam doesn't get to be the only legal storefront. It's bad enough that we only get a license but I don't get defending this when it's clearly anti consumer above all else. I figured most people on Lemmy would like to properly own their games, it seems like a hot button issue. This is the opposite of that, a feature that takes advantage of the fact that we don't own the game.
If you buy a product, it should become yours and you should be able to do whatever you want with it. It doesn't matter if you bought it from a reseller or on sale or wtv.
Some people seem to have gotten their keys removed even when they bought it from a reseller that got it directly from the publisher, nothing shady about it.
I don't think it's scalping. Scalping has scarcity involved to drive up the price, this is the opposite.