The problem is the digital format. If it was a physical game disc and they put it on a huge sale for a weekend then even scalpers would only be able to get ahold of so many. Resellers can buy thousands of keys at the sale price to resell after the sale ends.
It's a bit hilarious you're calling me a capitalist bootlicker while defending whats basically private equity reseller companies that exist only to leech off of others labor, turning them having one time sales into a constant stream of revenue for assholes.
Maybe you got lost, but the ml instance is over that way somewhere.