And so you understand that this is 100% legit... Here is their apology after they branded their potential slaves.
Idk, I feel like he's glossing over the very active role the company had in pushing people to get their logo tattooed. Compare
[We] offered an instant interview to anyone who got a LemonLime tattoo.
and all that talk about being bold, risk-taking and committed - applicants "might want to take note", to
participants chose their own tattoo and no one was asked to get our logo
interviews were available to everyone regardless