That is simply not true, no one has played like this, not 30 years ago or ever, things like this (https://imgur.com/nEfw1Tr) are not acceptable on a football field and never have been and things like this (https://imgur.com/tuvOdJ1) are not acceptable on a stadium and never have been.
There is no coordinated campaign against argentina either out of envy or strange unknown interests, It is an accumulation of years playing outside the rules, playing "roughly" does go against the rules, the rules are explicitly for that, scoring a goal with your hand is illegal and should embarrass whoever scores it if the referee does not realize it, It's not something about "smart people" it's something about cheaters and obviously the rest of us don't like anyone to win that way, I don't think it's anything surprising