I never thought of it that way, but now that I look back at it, it's true. It was all way more for the parents. The kid was an essential asset for their ego. They were competing for who had the most successful child.
What can kids do? Read, and books=smart, so they were competing with each other at how good their kid was at... reading. So they came up with bullshit metrics like, "my child is in 4th grade but just finished a book at a 9th grade level... isn't your child in 8th grade? Wow, my child is reading books he can't even understand yet."
It was always about the fucking parents.