There are so few games I play in which ads would make sense. Hard to shoehorn a dorito ad in a fantasy universe or on a distant planet. I very much wouldn't welcome it.

There are a few odd cases I can remember, like freaking Tonic Trouble ages ago that was another Rayman-like from Ubisoft and power-ups in that game (in Europe) were crunch bars from a vending machine. Or back when I played Splatoon they did an event in which you had to fight for a brand of noodles or some shit.

Oh yeah, there's that absurd thing in Mario Kart 8 where they added 3 mercedes mini-cars out of nowhere. It's terrible but also so stupid it's a bit funny, especially since it's the only product placement they ever did in that game.