Presumably, it gets mowed? If not, I'd say to find a local wildflower mix and sow it in late fall/winter. Lots of plants tolerate this well cause it's how they naturally reproduce. You dont have to worry about water as much that way because they sprout and start putting down roots way before the weather gets hot and dry.
Another thing to consider is salt. If that area gets exposed to a lot of road salt, it might cut down your options a bit.