I don’t get this.

Once Gmail and co mark you as spam you’re NEVER getting through and can’t appeal.

You have to make your emails actually relevant otherwise you’re gone from 90% of people’s inbox.

That goes for the 6 follow up emails begging for reviews after I make a purchase. Congrats, now I don’t see your order placed or order delivered emails.

But some exec is looking that you’re sending emails with X frequency and now the ever dwindling CTR — which they’ll blame on Apple and privacy tools, but you can only measure by tracking the thing you wanted being done and not the click or open data.

I did a brief stint doing email analytics and people are fucking stupid.