That is not informing the potential buyer in a simple way, that's hiding the information in a different page, one which is a long text made up of legalese which one need Legal Training to fully understand.
You're just making my point.
You know what would be a simple, obvious, honest way of in that page of telling the purchaser that they're buying a license?
- To the left of the discount and the price put the text "BUY A LICENSE FOR:"
"Strangely" Steam chooses not do any such thing or similar and instead chooses to "inform" buyers with a link to a different page which is a wall of legal text.