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Streaming services’ obnoxiously loud ads become illegal on July 1 in California (arstechnica.com)
submitted 4 months ago by to c/technology@lemmy.world
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[–] 80 points 4 months ago (5 children)

Imagine paying for ads...

This is one of those headlines for a problem I had no idea existed

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  • [+] 12 points 4 months ago (2 children)
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  • [–] 7 points 4 months ago* (1 child)

    TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.

    That's 10 decibels, it's twice as loud.

    And that's just the hard cutoff.
    While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up.
    So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.

    This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume.

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  • [–] 5 points 4 months ago

    TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable.

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