▲ 799 ▼ Streaming services’ obnoxiously loud ads become illegal on July 1 in California (arstechnica.com) submitted 4 months ago by return2ozma@lemmy.world to c/technology@lemmy.world 79 comments fedilink hide all child comments
[+] Holytimes@sh.itjust.works 12 points 4 months ago (2 children) [deleted] permalink fedilink source parent hideshow 2 child comments replies: [–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent
[–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent
[–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent