▲ 799 ▼ Streaming services’ obnoxiously loud ads become illegal on July 1 in California (arstechnica.com) submitted 4 months ago by return2ozma@lemmy.world to c/technology@lemmy.world 79 comments fedilink hide all child comments
[–] Semi_Hemi_Demigod@lemmy.world 110 points 4 months ago (12 children) Imagine seeing ads… permalink fedilink source hideshow 12 child comments replies: [–] scops@reddthat.com 80 points 4 months ago (5 children) Imagine paying for ads... This is one of those headlines for a problem I had no idea existed permalink fedilink source parent hideshow 5 child comments replies: [+] Holytimes@sh.itjust.works 12 points 4 months ago (2 children) [deleted] permalink fedilink source parent hideshow 2 child comments replies: [–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent [–] takeda@lemmy.dbzer0.com 2 points 4 months ago And watching ads to see ads (watching trailers on IMDb). permalink fedilink source parent [–] yakko@feddit.uk 2 points 4 months ago Sincerely. I refuse to comprehend some people. permalink fedilink source parent [–] HeyThisIsntTheYMCA@lemmy.world 6 points 4 months ago permalink fedilink source parent [–] fleem@piefed.zeromedia.vip 8 points 4 months ago no thank you permalink fedilink source parent [–] wreckedcarzz@lemmy.world 3 points 4 months ago (3 children) Me every year at super bowl time: ❔ permalink fedilink source parent hideshow 3 child comments replies: [–] toddestan@lemmy.world 9 points 4 months ago* (1 child) I still don't get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they're bitching about how terrible the ads were. I'm like... yeah... they are ads.... Admittedly back in the .com days there were some good ones. permalink fedilink source parent hideshow 1 child comment replies: [–] angstylittlecatboy@reddthat.com 5 points 4 months ago I mean, you kinda answered your own question there. They USED TO be entertaining. permalink fedilink source parent [–] HeyThisIsntTheYMCA@lemmy.world 1 point 4 months ago I miss when ads were fun and you'd watch the superbowl to see the new California raisins animation and Michael Jackson video. Smooth Criminal was amazing the first time it aired. Still great, but the long video blew us away. permalink fedilink source parent
[–] scops@reddthat.com 80 points 4 months ago (5 children) Imagine paying for ads... This is one of those headlines for a problem I had no idea existed permalink fedilink source parent hideshow 5 child comments replies: [+] Holytimes@sh.itjust.works 12 points 4 months ago (2 children) [deleted] permalink fedilink source parent hideshow 2 child comments replies: [–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent [–] takeda@lemmy.dbzer0.com 2 points 4 months ago And watching ads to see ads (watching trailers on IMDb). permalink fedilink source parent [–] yakko@feddit.uk 2 points 4 months ago Sincerely. I refuse to comprehend some people. permalink fedilink source parent
[+] Holytimes@sh.itjust.works 12 points 4 months ago (2 children) [deleted] permalink fedilink source parent hideshow 2 child comments replies: [–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent
[–] ByteJunk@lemmy.world 7 points 4 months ago* (1 child) TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS. That's 10 decibels, it's twice as loud. And that's just the hard cutoff. While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn't scale up. So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed. This law aims to fix that, by forcing the ads to be at the same volume of the content that's playing, instead of just being able to blast at full volume. permalink fedilink source parent hideshow 1 child comment replies: [–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent
[–] Ghoelian@piefed.social 5 points 4 months ago TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren't an issue, no targeted ad is acceptable. permalink fedilink source parent
[–] takeda@lemmy.dbzer0.com 2 points 4 months ago And watching ads to see ads (watching trailers on IMDb). permalink fedilink source parent
[–] yakko@feddit.uk 2 points 4 months ago Sincerely. I refuse to comprehend some people. permalink fedilink source parent
[–] wreckedcarzz@lemmy.world 3 points 4 months ago (3 children) Me every year at super bowl time: ❔ permalink fedilink source parent hideshow 3 child comments replies: [–] toddestan@lemmy.world 9 points 4 months ago* (1 child) I still don't get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they're bitching about how terrible the ads were. I'm like... yeah... they are ads.... Admittedly back in the .com days there were some good ones. permalink fedilink source parent hideshow 1 child comment replies: [–] angstylittlecatboy@reddthat.com 5 points 4 months ago I mean, you kinda answered your own question there. They USED TO be entertaining. permalink fedilink source parent [–] HeyThisIsntTheYMCA@lemmy.world 1 point 4 months ago I miss when ads were fun and you'd watch the superbowl to see the new California raisins animation and Michael Jackson video. Smooth Criminal was amazing the first time it aired. Still great, but the long video blew us away. permalink fedilink source parent
[–] toddestan@lemmy.world 9 points 4 months ago* (1 child) I still don't get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they're bitching about how terrible the ads were. I'm like... yeah... they are ads.... Admittedly back in the .com days there were some good ones. permalink fedilink source parent hideshow 1 child comment replies: [–] angstylittlecatboy@reddthat.com 5 points 4 months ago I mean, you kinda answered your own question there. They USED TO be entertaining. permalink fedilink source parent
[–] angstylittlecatboy@reddthat.com 5 points 4 months ago I mean, you kinda answered your own question there. They USED TO be entertaining. permalink fedilink source parent
[–] HeyThisIsntTheYMCA@lemmy.world 1 point 4 months ago I miss when ads were fun and you'd watch the superbowl to see the new California raisins animation and Michael Jackson video. Smooth Criminal was amazing the first time it aired. Still great, but the long video blew us away. permalink fedilink source parent