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Resistance is futile (lemmy.world)
submitted 4 months ago by to c/memes@lemmy.world
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[–] 17 points 4 months ago (24 children)

I already could never ignore that shit, that’s why I’m so thorough and motivated about scrubbing ads from my life.

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  • [+] -10 points 4 months ago (23 children)

    It's crazy to me that there are people that can't ignore shit like that. Just ignore, add them to the list, and move on. Do you have rush out to buy everything you see if billboards too?

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  • [–] 14 points 4 months ago

    Motherfucker I am still humming a jingle sometimes for a tooth powder ad for a company that went out of business before I was born, because my mother used to randomly sing it around the house when I was small.

    That shit is pernicious.

    Congratulations on your finely-developed ability to filter which of your perceptions advance to memory but I will pick up and remember just any random thing and it sticks

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  • [–] 12 points 4 months ago* (15 children)

    Found the "ads don't actually work" person that without fail is in every single thread about ads. They work on you. You're not super human.

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  • [–] 2 points 4 months ago (5 children)

    Ads are designed to trigger a change in a person's behavior in the target audience. If you are not the target audience or the ad is poorly calibrated it causes annoyance.

    Most advertizing offers very little ROI to the business. This is why online advertisers are so aggressive on how they measure "engagement". Given that ad revenue is the the primary driver of online and TV, the industry massively overemphasizes their effectiveness. Most advertising campaigns are only marginally effective if at all.

    There is always an ad that will work on you but it's not common. It's likely less than 0.01% the massive amount of ads you are exposed to. But hey if you see 100 ads per day and one ad every 100 days works. It can be worth it to the company.

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  • [–] 0 points 4 months ago (4 children)

    That is a really long way to say "ads work". I never said they always or usually work on any given individual.

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  • [–] 0 points 4 months ago (3 children)

    Oops my last sentence got cut off

    The vast majority of ads don't work. Statistically there is a high probability of a subset of individuals where they don't work at all. So shitting on anyone who claims they don't work for them, only shows your own susceptibility to unsupported claims.

    Human behavior is a wide distribution of genetic and cultural influences. Any broad claims like "everyone is susceptable to advertizing" is unsupportable.

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  • [–] 2 points 4 months ago (2 children)

    Standing up for confidently incorrect individuals is a silly waste of time. We all see and hear thousands of ads per year no matter how many we block. It is absurd to suggest that there are people who could be exposed to that much psychological manipulation and remain entirely unaffected.

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  • [–] 0 points 4 months ago (1 child)

    Reality is often absurd and not what you expect.

    Just how much time have you spent in marketing to be such and expert on the subject?

    There is a finite amount of manipulation techniques used by marketers and others to manipulate human behavior. These have been fine tuned to the nth degree to target susceptible individuals over the centuries. However they only work on susceptible individuals.

    Individuals that differ from the targeted norm can resistant to the manipulation. This can be a instinctive response or a trained one via education. This is why in totalitarian government regimes, there is always a few individuals who don't fall for the shit.

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  • [–] -3 points 4 months ago (8 children)

    They don't... They really don't.

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  • [–] 0 points 4 months ago* (6 children)

    Yes I'm sure you've never once seen an ad for a food or drink you already like, and then later purchased that food or drink because you started craving it over a period of a few hours. I'm sure you've never seen an ad for something you were already thinking of buying and then later bought it because the ad reminded you of it. Because you're the one human in existence that is absolutely 100% impervious to any kind of influence whatsoever. What is it even like to be so confidently incorrect? Do you even think you've ever been wrong a single time about anything? That level of confidence is so foreign to me, I cannot fathom what it could possibly feel like.

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  • [–] 0 points 4 months ago (5 children)

    Correct. I am that person.

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  • [–] 0 points 4 months ago (4 children)

    I have a feeling that overconfidence is an issue for you

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  • [–] 0 points 4 months ago (3 children)

    It's not overconfidence to know that I don't listen to ads. Even if they are playing near me, I drown it out with my own hatred for them. If I don't hear or see them, how do they affect me, precisely?

    These posts are always about GENERALITIES in human behavior. Not the extreme ends or random differences. And yet there are always hordes of people claiming that EVERY SINGLE HUMAN ALIVE reacts the same to advertising.

    What overconfidence you have in your own knowledge of the human mind that you can tell me about my own.

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  • [–] 0 points 4 months ago (2 children)

    If I don't hear or see them, how do they affect me, precisely?

    So you don't believe in subtlety or that you might ever miss something. Yikes.

    EVERY SINGLE HUMAN ALIVE reacts the same to advertising.

    That's pretty insane and obviously no one is even remotely claiming that. If that were true then every ad campaign would have either a 100% success or failure rate. Given that you could just use a focus single person to try things out on, then every single ad campaign would work on every human. Tell me who is claiming this?

    Yes I'm extremely "overconfident" because I claim that both you and I can be manipulated. Something so obviously true it's silly id ever need to say it.

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  • [–] 0 points 4 months ago (1 child)

    You are claiming that humans are all susceptible to advertising. If that is not the case then there are those that are not affected, and those that are. I am claiming that the majority may be susceptible to it, but not everyone. You are adamant that I am wrong.

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  • [–] 7 points 4 months ago (1 child)

    It's crazy to me that there are people who just accept ads into their lives.

    According to sponsorblock my paltry 9 submissions saved people from 2619 segments, equalling to 1d21h5m of their lifes, and sponsorblock itself saved me from 4463 segments equalling to 2d14h7m of my life. And that's only sponsorblock, not my adblocker included which doesn't supply those stats.

    Why would I ever allow companies to waste my life like that? Yeah sure you can "ignore" it (no you can't, you'll still hear their brand names and slogans/tunes), but if you have to ignore it it's still wasted time.

    Fuck that

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  • [–] 2 points 4 months ago

    These companies are robbing the planets environment of so much energy and resources in order to rob us of our time so that they can rob us of our money. When you think of the scale of waste, it is literally incomprehensible to human brains. Almost certainly, MILLIONS OF YEARS OF COLLECTIVE HUMAN LIFE have been needlessly and carelessly wasted by other people intentionally. I genuinely cannot think of a more purely evil institution in the history of humanity.

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  • [–] 4 points 4 months ago (2 children)

    I just object to 99% of advertising. If someone walked up to me in the street and interrupted what I was doing to try and get me to buy something I’d tell them to fuck off. I was fine with banner ads. Even animated ones. Then they had obnoxious audio, took over screen space and/or auto played. YouTube went from a 1-2 five second ads to ads over a minute. So now they all get blocked.

    Bonus rant: Billboards are eco vandalism. You drive from my former home town to the beach and go from a bunch of green farming country, beautiful forest and mountains to coastlands. With billboards trying their best to fuck it up along the way. Fuck ignoring it, it’s a pleasure actively blocking it so these parasites waste money.

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  • [–] 5 points 4 months ago

    "You owe the companies nothing. You, especially, don’t owe them any courtesy. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs." Banksy on utilizing ad space.

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  • [–] 3 points 4 months ago*

    That billboard thing is so true. I've often thought, while driving, "Man, if I were so rich that money meant nothing, I'd buy up all these billboards and cover them with forest paintings." No words, nobody trying to sell anything to anyone. Just nature being peaceful.

    Also, digital billboards with their bright-ass screens need to die, like, yesterday. It's hard enough to preserve one's night vision with headlights the way they are, we don't need billboards beaming like the sun.

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