Reality is often absurd and not what you expect.

Just how much time have you spent in marketing to be such and expert on the subject?

There is a finite amount of manipulation techniques used by marketers and others to manipulate human behavior. These have been fine tuned to the nth degree to target susceptible individuals over the centuries. However they only work on susceptible individuals.

Individuals that differ from the targeted norm can resistant to the manipulation. This can be a instinctive response or a trained one via education. This is why in totalitarian government regimes, there is always a few individuals who don't fall for the shit.