When I first got in to photography (just when digital was gaining ground over film), I pretty much fell in love with the Olympus approach, because they were doing things no one else was doing. I moved to Canon because it was just too hard to find Olympus lenses in Australia. I never loved Canon stuff though. So I was glad to return to Olympus (or OM Systems) and find that they still scratched the itch they had back when I first started. And the lenses are easier to find now (though still harder to find that Canon, Nikon etc)