I find it sad that most comments here just focus on the OPTIONAL AI possibilities, which doesn't even register as an issue for the masses. The problem is an inherently weak-toothed antitrust law framework in the US. The moment the courts did decide against splitting chrome from Alphabet, the options for Mozilla became very, very limited. They can't out-feature Alphabet, they do not have near-unlimited reach to advertise their browser. All they currently can do is play catch-up.