I bought a 2012 Kia Soul brand new off the lot in 2012. I loved that weird little car, and 100% owned the hamster memes and LMFAO songs. Ended up selling my Soul for a minivan two years later though (lel).
Fast forward to 2022, I flew to Dallas for a business trip and was ecstatic to find out that my rental was a 2021 Kia Soul. It was a good business trip.