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Honestly Google is likely to beat openAI and Anthropic as things are.
OpenAI and Anthropic have to buy/rent their hardware from Nvidia, while Google is making their own TPU hardware. Google's hardware costs on AI is way lower, every dollar they spend on it goes a lot farther.
And unlike the other two, they're already a profitable company. They're making record profits right now. They don't have a desperate need to figure out how to make back billions on their AI models, they can just keep offering Gemini at a comparatively cheap price and wait for anthropic and open AI to bankrupt themselves.