Not wanting to starve is also a great motivator. Now that you're struggling either way the motivation goes away.

They can't change the incentives without re-inventing how companies work. They're just structured in a way that gives bad incentives like that. And nobody wants to take a risk on their dime, or break the thing that makes them money, and by now it's all basically set in stone. Until the whole system breaks and new things get organized in a new system probably.