This is to the same effect of there is no such thing as bad PR

They had the same exact thing happen with the you would not download a car anti-piracy advertisements and the anti piracy disclaimers at the beginning of the VHS's, many people, when they started running those ads, didn't realize it was even possible to copy or pirate the media. So the ad did the exact opposite of what their intent was because it actually rose awareness that such a possibility was possible.