I don't think anyone thinks that. What I mean is, its obvious they are not our friends.
Those who you call "worship Gabe" I don't think they are. In example I am a fan of what Valve as a company does. Gabe is just the manifestation and voice we have, so we talk about Gabe as a whole company in example. I do not think there is a "worship" involved or any cult in example. Often its just meme replies for the sake of jokes, that look like a worship..
Talking for me personally at least, I like in example that their goals mostly align with mine, relatively speaking from the entire gaming companies. I wouldn't call myself a worship, but its the only gaming company I want to spent my money on. And its the only company that supports what I value (Open Source, Linux, PC, the way lot of things are handled in Steam). Just talking for myself here.