Clearly all this got attention because it was promoted among gamers. Stop Killing Games is not using games as an example, that's the only thing they are fighting for. Yes, we're lucky that this may be expanded to other practices but it's not why it got the support it has. Tell same people to boycott Amazon because of their anti-consumer practices and there will be no reaction. Because most people don't care about general issues like consumer rights, only about the things that affect them personally.