Like the other user mentioned: depends on your setup.
I have recessed lighting throughout my house, so swapping to bulbs for all of them would have been an expensive pain. So I opted for smart switches. I got innovelli reds, because they were the best there was at the time. You can get them with any protocol you want (zigbee/zwave/wifi)
With a smart switch, you can control lots of lights with only one device. Originally I just added Shelly relays behind each switch, but I wanted the dimming capability of the innoveli.
If you do still want bulbs, nothing beats hue. But they are by far the most expensive.