And it's not just package sizes! I used to drink those Naked Juice smoothies, because they were all thick and creamy, with the main ingredients being blended bananas and strawberries.

Then a little while ago I noticed they weren't thick and creamy anymore. They were super thin and watery. At first I thought maybe I just got a bad batch, but eventually realized that was the new normal. I checked the ingredients list, and sure enough, apple juice is now the primary ingredient.