I actually had a thought about this in a discussion last night. Capitalism is based on the assumption of infinite growth, which is physically impossible with finite resources. So it turns inward, in a process of internal reduction. People are reduced to numbers, life is reduced to statistics, and so on. But that is also unsustainable, because this reduction weakens the core. To quote Yeats, the center cannot hold. These social movements like punk and goth get hollowed out by the commodification you describe, until they collapse. But hey, I'm a bit drunk right now, so maybe I'm just rambling.
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