Littering is fucking gross and people who pick up trash are heroes but let's also consider how much of that trash generation was ever necessary or even convenient in the first place. If your consumable product has two or three layers of wrapping, or even one if that layer is of marginal utility, then maybe we should be rethinking our use of those things until the people who are manufacturing them are convinced to the same degree. I think that if something's packaging can possibly be fully recyclable for a typical municipality (I say typical municipality because a lot of "recyclables" are only such if you have expensive and advanced processing facilities to make them so) then it should be, and if it's not then there should be taxes or fines associated with those exceptions.
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