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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 8 months ago by to c/technology@lemmy.world
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] 56 points 8 months ago (9 children)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

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  • [–] 29 points 8 months ago (4 children)

    Those will not block YT ads.

    This is correct

    but YouTube ads are delivered directly into the video stream.

    This is false

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  • [–] 3 points 8 months ago (1 child)

    this is false

    So far

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  • [–] 2 points 8 months ago

    Sure, but that can be said about almost anything.

    Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

    And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

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  • [–] 10 points 8 months ago (3 children)

    Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

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  • [–] 3 points 8 months ago

    That would mean reencodingevery video for every user and would need an insane amount of computing power.

    You actually don't have to, on account of how adaptive video streaming works. It's fully possible to serve a few segments of ad content mid-stream.

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