667
YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 8 months ago by to c/technology@lemmy.world
270 comments fedilink hide all child comments
:kitty-scared: 1
 

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

you are viewing a single comment's thread
view the rest of the comments
[–] 19 points 8 months ago (17 children)

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 17 child comments
    •
  • [–] 56 points 8 months ago (9 children)

    Those will not block YT ads.

    They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 9 child comments
    •
  • [–] 29 points 8 months ago (4 children)

    Those will not block YT ads.

    This is correct

    but YouTube ads are delivered directly into the video stream.

    This is false

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 4 child comments
    •
  • [–] 3 points 8 months ago (1 child)

    this is false

    So far

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 2 points 8 months ago

    Sure, but that can be said about almost anything.

    Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

    And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

  • permalink
  • fedilink
  • source
  • parent
  • [–] 10 points 8 months ago (3 children)

    Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 3 child comments
    •
  • [–] 3 points 8 months ago

    That would mean reencodingevery video for every user and would need an insane amount of computing power.

    You actually don't have to, on account of how adaptive video streaming works. It's fully possible to serve a few segments of ad content mid-stream.

  • permalink
  • fedilink
  • source
  • parent
  • [–] 9 points 8 months ago (3 children)

    Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

    You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

    Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 3 child comments
    •
  • [–] 1 point 8 months ago (1 child)

    No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i'm wonder what else i could do with it.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 2 points 8 months ago

    Just FYI you don't need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)

  • permalink
  • fedilink
  • source
  • parent