The narrative war has shifted, because "mass media" can now be targeted to a specific audience/person.

In days of old, the narrative needed consistency. It needed dignity. It needed to survive the scrutiny of swing voters as well as the hardcore base. But now, the narrative shifts from person to person. A conservative Republican voter might see articles about how Trump is cutting taxes for businesses, but they won't hear much about the very real concerns - corruption, pedophilia, mental health issues.

And since AI can generate article after article, there's never a lack of propaganda for people like this. They happily scroll their newsfeed, believing every lie.