IMO it's the exact opposite; we talk about this because we want the best protocol to win, this time, while knowing full well that usually it doesn't.

Honestly, I couldn't give a shit. Like I couldn't give a shit about celebrities and journalists signing up to Mastodon.

The Fediverse with which I interact is vibrant, and full of (mostly) good people, all sharing knowledge, jokes, art, etc... I don't personally care if Taylor Swift signs up, because the people who currently live on here largely play by the rules, and the vibe is good.

I don't care if Bluesky's protocol ends up 'winning', because it doesn't affect Mastodon. Or Lemmy. Or Pixelfed. Or Peertube. Or whatever federated services anyone else uses.