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Dynamic pricing could be coming to your local supermarket (www.abc.net.au)
submitted 8 months ago by to c/technology@lemmy.world
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[–] 115 points 8 months ago (6 children)

Reminder that by law, if the price is listed wrong:

Sometimes the price of an item in store or online at the checkout may not match the displayed or advertised price in store or online. If this happens, even by mistake, the business must either:

  • sell the product for the lowest price - either the checkout price, or displayed or advertised price, or
  • stop selling the item until the incorrect price is corrected.
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  • [–] 46 points 8 months ago (2 children)

    What law? In what country?

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  • [–] 10 points 8 months ago (1 child)

    stop selling the item until the incorrect price is corrected

    Not a lawyer but couldn't they just refuse to sell it to you? We all know it would be bullshit but couldn't a company say "Oh that minimum wage clerk made a mistake, but don't blame them, just an honest mistake."

    Or is the law, if it's on the shelf, it must be honored?

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  • [–] 14 points 8 months ago

    They would have to refuse to sell to anyone. It would likely not be lawful to leave it on the shelf and sell it at the higher price to someone else who might not have noticed the discrepancy, until they fix up the shelf pricing.

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  • [–] 2 points 8 months ago

    Once dynamic pricing is ultimately accepted as the norm, what is the lowest price? Also, if you have the ability to instantly correct pricing “mistakes”, then you never have to stop selling the product. There’s no penalty for gouging people until someone notices, and you can instantly revert to a known tolerable price and start over.

    If dynamic pricing is legal, and accepted by the consumer, whether as frequent expected pricing fluctuations, or the worst case scenario of personalised pricing, these protections may well be unenforceable.

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