Probably because you're looking at AliExpress, which is...a crapshoot. You never know if you'll actually get what you're intending to buy from there, and you have zero recourse if you get screwed aside from leaving bad reviews.
Seeing prices around $50, which somewhat makes sensensince it's basically just an esp32-S3 inside a fancy enclosure. Not very expensive to produce. You're paying for the software, essentially.