I wouldn't call it shit, but it's very overpriced. It's like luxury brands like Gucci and what have you, you're paying for the brand and the quality isn't necessarily better. I'm no connoisseur or anything, but I've had some really good high quality chocolate a few times, and the depth in flavour you get is just something Lindt doesn't have.

With cacao harvests suffering due to global warming, and the working conditions generally being shit (slave labour, even) my approach is to treat chocolate like the luxury it is; splurge on it on occasion, get something from a reputable seller, if there's an artisanal chocolatier locally you can support local business and have a better idea of where the ingredients are from.