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TikTok uninstalls are up 150% following U.S. joint venture (www.cnbc.com)
submitted 9 months ago by to c/technology@lemmy.world
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TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

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[–] 24 points 9 months ago* (last edited 9 months ago) (1 child)

That's because Vine was designed to be fun and simple. Users only had 7 seconds to make a memorable video, and so people got really creative with it. You can't possibly convey anything of value in such a short duration, so people just used the platform for fun.

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