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[–] 111 points 10 months ago (11 children)

Uuuh... I mean, even putting aside the AI aspect, they are taking one of their most known and trusted brand names and ... changing it into one of their absolute worst.... ? What kind of mental gymnastics is this?

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  • [–] 62 points 10 months ago (2 children)

    Dumbest branding decision since renaming Twitter to X.

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  • [–] 17 points 10 months ago

    I mean that was far dumber. That's on par with some other manufacturers who recently ditched their century old logo to go with a boring font. Name brand recognition is a thing, and they have experts in their PR that can tell them that.

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  • [–] 5 points 10 months ago

    Literally no reason to worry about branding when Word is synonymous with word processor and Excel is synonymous with spreadsheet. The only real competition is Google Drive, but they are shoving Gemini into everything too so...

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  • [–] 27 points 10 months ago (3 children)
  • [–] 14 points 10 months ago* (2 children)

    It reminds me when augmented reality was the tech buzzword (lasted only a few months, but it did happen) and you'd go at those tech conferences and absolutely random companies would try shoving AR in their banners, so you'd see stuff like "AR/VR light switch" and as bizarre as that was it meant they got more investor money lol

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  • [–] 6 points 10 months ago (1 child)

    Or blockchain, internet of things, smart everything, big data, 3D TVs, wearable tech. The cycle never ends.

    The difference with the AI bubble is that it’s at the scale of the dot com bubble now.

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