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[–] 111 points 10 months ago (11 children)

Uuuh... I mean, even putting aside the AI aspect, they are taking one of their most known and trusted brand names and ... changing it into one of their absolute worst.... ? What kind of mental gymnastics is this?

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  • [–] 62 points 10 months ago (2 children)

    Dumbest branding decision since renaming Twitter to X.

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  • [–] 17 points 10 months ago

    I mean that was far dumber. That's on par with some other manufacturers who recently ditched their century old logo to go with a boring font. Name brand recognition is a thing, and they have experts in their PR that can tell them that.

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  • [–] 5 points 10 months ago

    Literally no reason to worry about branding when Word is synonymous with word processor and Excel is synonymous with spreadsheet. The only real competition is Google Drive, but they are shoving Gemini into everything too so...

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  • [–] 27 points 10 months ago (3 children)
  • [–] 14 points 10 months ago* (2 children)

    It reminds me when augmented reality was the tech buzzword (lasted only a few months, but it did happen) and you'd go at those tech conferences and absolutely random companies would try shoving AR in their banners, so you'd see stuff like "AR/VR light switch" and as bizarre as that was it meant they got more investor money lol

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  • [–] 6 points 10 months ago (1 child)

    Or blockchain, internet of things, smart everything, big data, 3D TVs, wearable tech. The cycle never ends.

    The difference with the AI bubble is that it’s at the scale of the dot com bubble now.

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  • [–] 42 points 10 months ago* (last edited 10 months ago) (5 children)

    Microslop's naming scheme has always been completely insane, its like their marketing department is a six year old child. You give them the new word you want to show up often, and instead of thinking of natural ways to implement it, they just fucking shove the word everywhere.

    "Copilot" is the word now, so "Microsoft 365 Copilot", a sequence of words that mean absolutely nothing, replaces "Microsoft Office" which is one of the most well known and memorable software names ever.

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  • [–] [S] 17 points 10 months ago (3 children)

    Xbox

    Xbox 360

    Xbox One

    Xbox Series S/X

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  • [–] [S] 35 points 10 months ago (6 children)
  • [+] 30 points 10 months ago (1 child)
  • [–] 29 points 10 months ago (1 child)

    Imagine if Office '97 was officially named and sold as 'Clippy' back in the day.

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  • [+] 28 points 10 months ago (3 children)
  • [–] 24 points 10 months ago

    Microslop everyday Slop spew

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  • [–] 23 points 10 months ago (4 children)

    I think this is dumber than renaming twitter to X.

    Renaming twitter to x - at least it was a straight rename.

    Office to Copilot? They already had a product named copilot, so now what is the old copilot? Microsoft 365 Copilot Copilot? I just want to use Microsoft 365 Copilot Excel without Microsoft 365 Copilot (formerly Microsoft 365, formerly Microsoft Office) Copilot

    Imagine trying to explain what "Copilot" is to your 70 year old grandmother

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  • [–] 6 points 10 months ago (2 children)

    Had Microsoft been good at naming things? Remember there was one Xbox One X box in your closet?

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  • [–] 17 points 10 months ago* (last edited 10 months ago)

    Interesting, I did the whole rigamarole about a year ago to downgrade to a non-AI version of Office (for a cheaper sub too), I wonder how this will impact that.

    I have used FOSS alternatives in the past but seeing how I use Office apps at work it's just what I'm more familiar with. I'd like to move off of it but we are also sharing a family sub with some others.

    ETA: Our current one is 365 Family Classic and so far it doesn't say anything is changing. Love how they don't advertise that option to new sign-ups, you literally have to agree to one of the slop tiers and then 'downgrade'.

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  • [–] 16 points 10 months ago

    AI is so great, so wonderful even, that they have to torture us into using it.

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  • [–] 14 points 10 months ago

    What a joke. Their desperation is showing.

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  • [–] 12 points 10 months ago

    Based I hate Microsoft and i am praying for their downfall.

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  • [–] 12 points 10 months ago

    wow just when you think microsoft couldnt possibly do anything dumber

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  • [–] 11 points 10 months ago

    I have a simple excel file I need to add one line to it every day. Despite having already other xls files open, it takes about 20sec to open! File is totally local, I have 32GB and SSD. This is not going to get better isn't it?

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  • [–] 8 points 10 months ago

    Surely that will get people to start using either thing.

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  • [–] 7 points 10 months ago

    I'm going to tell my wife that we can now use open office since word doesn't exist anymore.

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  • [–] 5 points 10 months ago*

    How soon before Windows is renamed to the 'Microsoft 365 Copilot OS' and the ability to install and run it locally at all is discontinued, and it's turned exclusively into a cloud-based OS that you have to pay a subscription to access?

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  • [–] 5 points 10 months ago (2 children)

    Any bets on who wins the rebrand war?

    People stop calling it Twitter first or people stop calling it Office first?

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  • [–] 2 points 10 months ago (1 child)

    In Vancouver, Science World was technically renamed like 20 years ago.

    I still call it Science World.

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  • [–] 4 points 10 months ago*

    The museum was branded as Science World at Telus World of Science under a naming rights agreement with sponsor Telus Corporation from 2005 to 2020 before it reverted to its original name.

    Well, you're back to being technically and factually correct now.

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  • [–] 5 points 10 months ago

    Someone called it Microslop Cope-a-lot and I love that.

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  • [–] 4 points 10 months ago

    Crazy how a company like this can't understand that something like the name office is forever associated with people as the office product. Doing this will guarantee less sales due to people having no idea what this is. Confusing the basic person is incredibly easy. I guess their loss.

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  • [–] 4 points 10 months ago

    Introducing the "Microsoft 365 Slop app"

    What about schools/universities that ban using AI, they will have to ban using Sloffice 365.

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  • [–] 4 points 10 months ago* (last edited 10 months ago)

    Windows 11 is going to be a live service subscription required product to continue usage.

    Edit: this story was apparently blown out of proportion but I still stand behind what I said above

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  • [–] 1 point 10 months ago

    Quick someone post this on tweeter!

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  • [–] -3 points 10 months ago

    I own the World

    trump

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