It's interesting because the live-service formula is kind of antithetical to what they want. They essentially want a low-effort low-cost perpetual money-printing machine. They really should just invest in actual money printing machines and churn out fake money, because that'd be a more successful endeavour.
The live-service games that live on do so because of a constant investment and commitment to the game and the community it harbours. The moment people think the writing's on the walls, they jump ship.
It's just so bizarre to me that they want people to invest time and more importantly, money into the game, when they themselves aren't willing to do so.