I think one has to do a fair amount of cooking for a plant-based diet to be cheaper, given how heavily subsidized by taxpayer dollars animal products are. Plant-based fast food and prepared foods aren't cheaper than their omnivore comparators. Idk how much 'Gen Z' cook at home, but I'd guess home-cooking is trending downward across generations. I think we'll hit widespread affordability-related change in people's meal consumption habits and diet eventually, but we're not there yet
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