On the other hand, meal prepping with vegetables is way easier, stuff does spoil slower and is more forgiven for uneven cooking when you cook jn bigger batches. And many vegan meal prel recipes are "cook rice, throw all the stuff into the pan, success"

Although the article talks specifically about Americans, I wouldn't be surprised if the figures for Western Europe show even more vegans. Home cooking is the standard, meat isn't subsidized and eating less or no meat at all can save double digit percentages on your grocery bill. I'm barely eating meat myself because of the price. I only use it when it adds a lot to a dish or to get the vitamins only found in animal products.