The word has been branded "dirty". I met a guy who said he supported equality between genders but wasn't a feminist. I'm like, my dude, that's literally the definition of feminism. It's just wanting equality.
He argued and argued that he wasn't a "feminist".
While still claiming he supported every ideal of feminism.
He insisted feminist were "blue hair girls with nose rings who told everyone they were bigoted and ruined video games".
I blame the bro culture. And specifically Asmongld. That tool.
Invents imaginary women stereotype, and then blames the imaginary women for all his problems and why he has to be misogynist. They drove him to it. These imaginary women are the cause.
It all just gets old real fast.