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Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead (www.theverge.com)
submitted 11 months ago by to c/technology@lemmy.world
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[–] 1 point 11 months ago (3 children)

Depends on how proud they are and if they'd want to retract their statements of going after AI instead of consumers or not.

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  • [–] 8 points 11 months ago* (last edited 11 months ago) (2 children)

    I don't think there's any pride in it, they are just going after what is the most profitable at any given time.

    That's exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it's been tarred a bit) then recognised will be the winning and more profitable option.

    That is, if they haven't sold the Crucial name to someone else first.

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  • [–] 2 points 11 months ago*

    China's CXMT might go for it. Apparently they are rolling out DDR5 8000+ memory, two or three years from now. They can rebrand as Crucial for the western market, thus using familiarity to push their product.

    "Crucial's Xtreme Memory Technology will push your Steam Machine beyond the limits, dddduuuuude!" 🤘

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