For the same reasons. The old rules still work, most of the gold in tech industry is in tall RnD later paid off by scaling indefinitely. Things different from that are either intentionally promoted to inflate a bubble, or popular as a result of wishful thinking where that industry will change in favor of the same curve as with oil and gas. The latter just won't happen.

Data is analogous to oil and gas here. But more like urine in ancient Rome than like something dug up from the ground.

But there's still interest in making some protections and barriers to collection of said data, because otherwise those collecting it are interested to immediately use it for only their own good and not even of other fish in the pond.