It would really help if the would-be competitors focused on consumer-facing features rather than... whatever it is they're doing. GoG is doing a great job of this, but EGS is still missing even the most basic features years later, because they keep trying to get market share through buying exclusives and giving away free games and that's sadly never going to work out. They just don't understand what the consumers in the industry they're trying to operate in want.
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